Are you the type who loves seeing that good energy in customers after sipping a cup of coffee? This is caused by caffeine, the main substance present in coffee. Most of the adult Brazilian population consume a daily dose of 300mg or more of caffeine. The benefits of coffee are numerous, but not all have good quality for consumption. Would you know how to identify good quality coffee?
Drinking is responsible for blocking adenosine reception, preventing short-term sleep sensation. It also stimulates adrenaline production, increasing metabolism and giving more disposition.
There are plenty of reasons to invest in continuous coffee intake, right ?! But contrary to what you may be thinking, the drink is not limited to the properties of caffeine.
The Benefits Of Coffee
Regardless of what style of coffee you prefer, the drink is a great ally in combating various disease strikes.
Drinking special coffee can lower the risk of developing cancer cells in different parts of the body as it is a very rich substance in antioxidants and minerals that help prevent cell breakdown and alteration, preventing mutations that can result in tumors.
The amount of coffee needed to keep the body protected varies by cancer, but drinking at least 3 cups of roasted and ground coffee a day is enough to reduce the risk of various cancers.
According to several studies, the benefits of coffee are not related to caffeine, but decaffeinated coffee does not have such a protective power because many important antioxidants and minerals are removed during the caffeine removal process.
Also, if you are looking to sell the quality of life in your business, you can bet on that special cup of freshly ground coffee.
Create amazing moments
A great tip is to turn coffee time into opportunities to create amazing moments. But what does it mean? The idea here is to learn how to sell a good coffee since its aroma, flavor, and sensation that moment brings.
Usually, that package of coffee that is sold in supermarkets is made for immediate consumption and, by the way, of dubious quality.
Once roasted, robusta coffee tends to have a distinct earthy/burnt taste, usually more bitter than arabica coffee. Real coffee lovers don’t want a burnt-out drink, right?!
How to recognize (and choose) quality coffee?
In order to choose a special quality coffee, it is important to understand that it must follow some standards:
- Be 100% Arabic.
- Have controlled origin.
- Have quality control and storage.
An important point to pay attention to is the toasting point. This is when the aromas, acidity, bitterness, and body intensify — the more roasted and dark, the fewer aromas and bitter taste perceived in coffee.
To control the quality of coffee that is consumed in Brazil, there is ABIC. The Brazilian Coffee Industry Association – ABIC – represents the coffee roasting and grinding industries from around the country. It is through this institution that many coffee brands have the “seal of purity.” That’s right, this seal attests to the purity of the coffee, ensuring that the product purchased is free of any kind of impurities (husks and sticks, corn, rye, corn, barley, etc.), and that brand produced 100% only with beans.
A special quality coffee should have a mild sweetness and be pleasant, allowing it to be taken little or preferably without sugar, as it has a unique flavor and aroma.
Features of a special quality coffee:
- Aroma – olfactory perception caused by the gases released from roasted and ground coffee.
- Taste – is the sum of the tastes with the aromas of coffee.
- Sweetness – the quality or sweet taste of the coffee.
- Acidity – is the dry and striking flavor that gives life to coffee.
- Body – sensation caused in the mouth by persistent taste, viscous, or heavy coffee, a full-bodied drink.
- Residual flavor – is the perceived sensation after the coffee is taken, striking feature.
Be aware of the quality of the drink that serves your customers and see the positive result of this concern.